In this June 6, 2019, file photo Amazon CEO Jeff Bezos speaks at the the Amazon re:MARS convention in Las Vegas.Amazon and YETI filed a lawsuit Thursday alleging that third-party sellers imported fake YETI tumblers from China and sold them on Amazon.
YETI is known for its luxury coolers and other tailgate-ready accessories. A 20 oz YETI tumbler retails for about $30 and a large cooler clocks in at $350. Amazon has attempted to crack down on counterfeit products in recent years, after brands like Birkenstock complained that fake goods proliferated on the platform.Amazon and YETI are accusing third-party sellers of hawking counterfeit goods on the platform as the retail giant attempts to crack down on dupes on the platform, according toThe two companies filed a case in US District Court in Seattle accusing Michael L.
"YETI works aggressively to protect our consumers, our intellectual property rights, and our brand from the actions of counterfeiters and those who facilitate the importation and sale of counterfeit goods," said Bryan Barksdale, Senior Vice President, General Counsel and Secretary at YETI,In March, US Customs and Border Protection seized a shipment of cup lids, branded with the YETI logo, under the suspicion that the shipment contained counterfeit products, the court filing said.
The case is part of a larger effort by Amazon to crack down on counterfeit products on its platform. In November,
Because YETI's are too freakin' expensive.