HootersCEOs of Hooters and Twin Peaks developed new techniques to weather the coronavirus pandemic — but said that customers are eager to return to eating and drinking in person.
Hooters' parent company is also expanding its fast-casual chain, Hoots, which focuses on wings without the scantily-clad servers. At first glance, it is hard to imagine a restaurant less suited for a pandemic than the breastaurant. "We found that our heavy user had the pent up demand," Melilli said. "You usually come to Hooters for the experience. You come to see the Hooter girl, you have the great food."
When all Twin Peaks locations closed, the chain began working on its to-go business. Still, even today, takeout only makes 5% of Twin Peaks sales. The chain needed to figure out a way to make the sports lodge experience work during a pandemic — fast. "Tailgating can have that too," Hummel added. "Instead of just off the back of a truck, it becomes really an event in a parking lot, an experience. It's just an extension of inside the restaurant." Hoots has a very different vibe than Hooters.Hooters also saw customers rush to return to restaurants, bumping up against local capacity limitations.
The struggle isn't over for Twin Peaks, Hooters, and the rest of the restaurant industry. With COVID cases skyrocketing, state and city orders that limit capacity and ban indoor dining are returning. And, as the weather gets colder, outdoor seating is no longer the fix that it was this summer and early fall.
They are abreast of the latest marketing trends.
They ahve extra padding to assure social distancing
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