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Opinion: Why Generation Z has the power to make or break the auto industry

  • 📰 The Independent
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Possessing a burning motivation to make the world a better place, Gen Z are and will be a force to be reckoned with, writes Andy Palmer

While the need to make cars appealing to fresh audiences isn’t new, Gen Z pose a unique challenge. Throughout the generations, we’ve seen distinct differences in the way demographic cohorts view automobiles. For the baby boomers, cars represented a route towards post-war prosperity, with the VW Beetle becoming a cultural and generational icon in the 1960s and 1970s.

 

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Sverige Senaste nytt, Sverige Rubriker