Live events and performances have been largely banned since the implementation of the MCO in March 2020. — Picture from pexels.com
ALIFE chairman and PR Worldwide managing director, Para R. during a virtual press conference yesterday said that he hopes this year will be better than last, as many people in the live events industry have been severely affected by the Covid-19 pandemic. He added that there is an estimate of 623,000 people in the industry who have lost their jobs since the MCO was first implemented.
“We understand that it’s a tough period now, but there must be some sort of consideration from the authorities to allow us to continue our livelihood.” “So through the ALIFE Again Forum, we have to find some common ground with government officials and members of the industry to establish long term, sustainable solutions for the road to recovery.”The ALIFE Again Forum will be held on January 21 at the Kuala Lumpur Convention Centre, as a hybrid event, meaning that participants can join both physically and virtually.
Some of the confirmed panellists include famed Malaysian poet and musician Datuk M. Nasir, BAC Education Group managing director Raja Singham, Pouch Nation Malaysia’s Ilya Kravtsov and Universal Music senior director of Celebrity 360 management Kim Lim, with representatives from government agencies including Cendana and MyCreative.