NEW YORK - McDonald’s Corp is hoping 2021 is the year it cracks the crispy chicken sandwich by rolling out three different versions in the United States, as it takes on chains such as Restaurant Brands International’s Popeyes for a share of the growing market.
“As commonplace as chicken is, it’s a growth area. You want to participate in that growth,” said Mark Kalinowski, an independent restaurant equities analyst. A social-media-fueled war between privately-owned Chick-fil-A and Popeyes raised the game for the fast-food industry after Popeyes launched its first-ever chicken sandwich in August 2019.
At least two dozen restaurant chains launched new or improved chicken sandwiches in 2020 even as the coronavirus pandemic disrupted supplies, workers and operations, trade publication Nation’s Restaurant News said. McDonald’s also needs to keep costs low to appeal to existing customers and compete with $4 sandwiches from rivals.At its Investor Day on Nov. 9, McDonald’s USA President Joe Erlinger said the sandwich was a “jumping off point” for an even broader “chicken platform”.
“Trying to ensure large, thick pre-breaded chicken to 14,000 stores can be difficult,” said former franchisee Jim Lewis.
Let me guess. With 3x the salt and sugar. Whatever happened to the grilled chicken. Too healthy? Do they still use that yoga mat material, azodicarbonamide, in their buns? Totally worthy of Reuters btw. Keep up the good work. Advertising for multi death corporations. 😂
This is News now?
This is most important news I found in Twitter for the last 5 days
NO ONE CARES
Just bring back the original recipes!
Full page advertisement on behalf of McDonald’s
The 3 versions are... 1) This isn’t chicken 2) uhhhhh 3) I think I’ll pass
Φάτε ρε κάνα σουβλακι και αφήστε τις μαλακιες
They won't look anything like those pics by the time they get to the public.
Boooooooooooooooooooooooooooooooooooo!