If you are planning to open your own small business, the first step is to develop a business plan. The next step is to develop a marketing plan, as all business plans should be paired with a strategy for marketing your products or services. Marketing strategies vary in format, but they all have the common goal of attracting and building relationships with customers. The style is up to you, but it should include the following elements.
For example, some restaurants target gourmets with an average income of over $100,000, while others focus on providing affordable meals to individuals on a fixed income. Take the time to define your audience and customers for your products or services, along with their unique demographic characteristics, such as age range, marital status, gender, race, income level, or education. This will also help you lay out your plan for distinguishing yourself from your competition.