Inventory is a problem for Seasons, Perlera acknowledged, mostly because it's so expensive to acquire, and sizes often sell out quickly. To manage demand, the company decided to implement a membership tier program in November 2020, with prices ranging from $65 to $175 a month.
Also, the platform currently services just a limited amount of people, but users have jumped at the opportunity to sign on. When Seasons launched its membership program last year, seeking to cap its users at 300, Perlera said more than 200 signed up within weeks. "If you think about letting anybody and everybody come to the website, you risk compromising the availability of sizes and styles for people that were already on the platform," Perlera said. Right now, the company sources merchandise from more than 18 official brand partners. At first, it didn't ask brands for permission to sell their products on their platform — Perlera and Succes simply bought the clothes in stores and then offered them on the platform.
"There was a moment where, after we went our separate ways after starting the first company, Often, I realized that there was just something really special about building product with somebody that cared the same amount as you did," Perlera said. They decided to give entrepreneurship another go, and that's when Seasons came about. Perlera said they learned from their first startup experience together when it came to finding investors for Seasons."The second time around, I think we had to build a reputation that we could build a product," Perlera said.