Meanwhile, Walgreens has already started targeting customers with educational information based on the local availability of vaccines and their eligibility to get it, said Laurie Blair, its head of brand and product marketing. The brand is also prepping a brand marketing campaign for when the vaccine becomes more widely available, she said.
"Our brand has been at the cornerstone of community and serving their healthcare needs for hundreds of years, and this is a chance for us to reintroduce the Walgreen's brand to them," she said. "As they start going back into stores, we want to make sure they're thinking about Walgreens." While increased foot traffic may most immediately lead to increased sales, these pharmacies and retailers' budding advertising businesses may also get a boost, said John Lods, CEO of digital media-buying agency Arm Candy. With online sales booming during the pandemic, retailers like
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