about its "massive scale" and "massive reach" to advertisers, saying 160 million customers visit its stores or its website every month.the company said Walmart Media Group along with "fuel and financial services and related products" make up less than 1% of its annual net sales, which amounted to $524 billion.
The companies are building what's known as a "demand-side platform" that will use Walmart shopper data to place targeted ads across the web, not just on Walmart's own sites. AdExchanger reported last year that Walmart Media Group was"We're pretty confident that we're going to be able to grow this business to become one of the top 10 advertising platforms in the U.S. over the next few years," Walmart Chief Customer Officer Janey Whiteside said in an interview.