Perodua to adopt new strategy to boost market share

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The approach called 'Perodua Smart Build' would enable the company to 'further win our customers’ support'.

RAWANG: Perodua says it will adopt a new approach soon to strengthen its product offerings while further improving the compact car company’s operational capabilities.

“More information and impact of the Perodua Smart Build initiative on Perodua, our partners, the automotive ecosystem and our customers will be announced in the near future." Of the 220,163 units sold in 2020, Perodua registered 66,330 Myvis, 59,651 Axias, 56,996 Bezzas, 22,494 Aruz, 14,691 Alzas and one other model against a total industry volume of 529,434 units, netting a 41.6% market share.

The compact car maker is expected to buy a record RM6.5 billion worth of locally-sourced components in 2021.

 

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