Digital life insurance company Singlife has completed its US$2.3 billion merger with Aviva SingaporeDe Oude's goal for Singlife is to create a seamless and interconnected digital financial journey for its customersBecause of his work, Business Insider named de Oude to our annual list of theIn late November, Singapore-based digital life insurance company Singlife completed its US$2.3 billion merger with the Singapore arm of UK insurance company Aviva.
Business Insider: Why did you choose Singapore as the base for a new kind of insurance company? What was the attraction compared to other markets in the Asia region?When I founded Singlife, I was already living in Singapore and working in the financial services industry for over a decade. I became so familiar with the ins and outs of the insurance sector in Singapore and saw the struggles of inaccessible, costly, and inflexible financial products that weren't benefitting people enough.
Looking ahead, I'm excited about the new markets and opportunities where Singlife's digital-first model can thrive. Digitisation is at our core and as we continue to battle the challenges brought on by COVID-19, the relevance of digital insurance is more pertinent than ever. It will be an exciting future as Singlife continues to expand and develop products and services to serve our customers post-pandemic.
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