The PepsiCo Inc. unit that sells Aunt Jemima pancake products unveiled the new name on Tuesday, officially retiring a brand that had come under criticism for itsPearl Milling Co. was the creator of the original self-rising pancake mix, first marketed as “Self-Rising Pancake Flour” before it was trademarked in 1890 under the Aunt Jemima brand.
The new packaging, which will appear in June, will retain much of the current colors and design. The company had already dropped the image of a Black woman from its bottles and boxes. “Our changes are in line with PepsiCo’s journey toward racial equality, and the evolution will help carry the 130-year-old brand into the future,” PepsiCo said.
Nope. I only buy slave syrup
This was last weeks story MoveOn
Cancel culture is racist.
So should we keep removing all blacks from logos and brand names?
Econ_Sport_Prof UCCEcon
I hate it. I doubt I’ll ever buy it again.
If I saw this in a store I would assume that it was a Great Value type brand.
I thought Aunt Jemima was the inventor like Coronel Sanders of KFC I don't see the racism part I liked aunt Jemaima. Now it's just another brand of pancakes. Not famous anymore.
And for this racist stupidity in removing the face of a black person from the bottle, and naming it after a white pearl, I will not purchase their product. Idiots.
Ridiculous
I am switching brands. I miss Aunt Jemima!
I loved Aunt Jemima! The new name, not so much!
So basically buy a few in the old packaging, sit on them for 5 years and sell on ebay. Not investment advice.
and with this, racism is dead in America
IDIOTS !
I understand changing the name if the origins of the original brand were racist and offensive. But that new name is offensive to brand marketers everywhere
wth is that? THAT'S the new name
Ay naw moe Ain’t not way in hell ima be eating some pancake named after a construction company shit no slim
Next up, lucky charms for a perceived bias against the Irish.
Stupid is as stupid does, hopefully their sales plummet off a cliff.
How Sick!! Pancake Syrup had nothing to do with the color of Your skin!! - Black Lives Matter!! Stick it where the Sun Doesn't Shine!!! The Damn Squirrel that gets run over Life Matters - Morans!!
Pearl. Pearl Bailey. Milling rhymes with killing. So you are killing Pearl Bailey Obvious racism
👎 idiots We didnt find it racist.. We felt empowered by having a black owned brand Now you shows your hand And we see true colors and real ownership
I understand that the family of Aunt Jemima were proud of her being the symbol of that product. Am I wrong?
Won't be buying this brand. Can't believe marketers bowed to the progressives on this issue. If they wanted to disassociate with the old brand, why are they still using the same images on the packaging? Bring back auntjemima
Pearl Milling Co. sounds like a boba tea shop
I guess Leftists think products should only have white people on them.
I bless the day I found you Miss markdonald Amelia you’ve become a blessing to me and family markdonaldAmeli