and many people have lost their jobs or spent months on furlough feeling displaced and directionless, it’s incredible that thousands have been brave enough to start something new.
It was back in 2019 when Warsan first started to use baking as a way to cope with anxiety. As her bakes got better and recipes more creative, friends and family encouraged her to turn this part of her life into something bigger. It was when the pandemic hit, though, and Warsan’s low mood returned that she found the strength to really go for it and started selling her brownies online.
“I’ve wasted time, product and money on making bad decisions or not making decisions quickly enough. At the start, I wanted everything to be perfect and I quickly learnt that it was impossible.” While the industry is having a tough time, Emily is thrilled with her decision to start her own business and says she often “can’t believe that I have actually done it and people are trusting me with something I’ve been excited about for such a long time.”