are getting a"better for you" makeover, but will consumers reach for healthier options when craving something sweet?
"I've been covering the industry for 10 years," Crystal Lindell, editor-in-chief for"Candy Industry," told TODAY Food."In survey data, people often say they want low-sugar options, but then at point of retail, they don’t actually purchase them. Now people are really thinking about being healthier, taking care of their bodies because of COVID.
That's why Riggs and her team considered the range of customers' interests when it comes to cutting down on sugar — if they want to cut down at all. "For candy, there is smaller market for organic and smaller to more mid-sized companies making organic," Lindell told TODAY."People are usually willing to pay premium price for it, which companies are probably banking on."
Not sure there was a market for turkey bacon but it’s out there and “people”buy it. So, yeah 🤷🏻
I'd give it a try!!
Organic and Reese’s don’t belong in the same sentence.