As a woman business owner and former corporate executive, I’ve lived through several volatile eras and a massive influx in technology-based changes. Although the pandemic is radically different from other world-changing incidents, I’ve learned some of the survival skills throughout the past 40 years have proven useful.Be creative and agile.
Replace phrases like, “We’ve never done that before” or “That doesn’t work in our industry” with a lexicon that encourages new ideas, breakthrough thinking and positivity. The world is moving faster than ever, and those who are late to the game or stuck in legacy processes are destined to fall behind. When you are hit with downturns or rejection, heal rapidly and spend your time and energy looking for the next opportunity.
Whether you’re analyzing your social media traffic and engagement, conducting research to find out what your prospects want, or gaining an understanding of new growth segments, turning big data into small meaningful steps is critical right now.Get inspiration from companies that have transformed their industries . You can also analyze those companies in your category that have survived and thrived for 30 years or more and look at the steps they took to transform and grow.
Self-care and self-development are essential to survival and growth. You can’t serve your customers and lead a team effectively if you’re in a constant state of anxiety and despair. Although we haven’t been able to gather live at conferences and trade shows, technology gives us 24/7 access to a wide range of people, resources and inspiration.
Joining professional groups and building your own team of “virtual sherpas” can help you navigate volatile times and provide ideas for growth and prosperity. We’ll all emerge stronger, more resilient and with a whole new circle of business advisors and people who can help us succeed.is a marketing innovator, brand builder, writer, speaker and self-proclaimed rule breaker.