at an opportune time. After a year of research, communicating with manufacturers, and investing thousands of dollars; Goddess Lengths introduced the first-ever hair vending machine to meet the demands of customers and to extend the reach of the company.While the idea seemed odd to some, Rogers had a gut feeling that investing in and creating a hair vending machine would set her business apart from the competition and could become a viable source of income for the company. And she was right.
The first Goddess Lengths vending machine was strategically placed in North Park Mall in Jackson central to her store’s location and customer base. People initially laughed at the idea and Rogers ended up laughing to the bank.... [+]“On the day of the launch, we had hundreds of people lined up to purchase hair from the vending machine,” said Rogers. The uniqueness of the machine intrigued mall guests and brand loyalists showed up in great numbers.
Present-day, Goddess Lengths is thriving. Having built an e-commerce store in addition to the physical property, Rogers positioned the company well. And Rogers said that it is a blessing that her business has not been negatively impacted by the pandemic. “This has been the most lucrative year thus far. And I can’t keep the vending machines stocked!” she said.Beyond dollars and cents, Rogers said that it’s important for her to always be learning what’s required for her to keep her doors open.