WASHINGTON - German automaker Volkswagen AG’s U.S. unit issued a false news release on Tuesday claiming it would rename its U.S. operations as “Voltswagen of America” in a marketing stunt designed to call attention to its electric vehicle efforts, the company said on Tuesday.
The news release, posted on its website and accompanied by tweets, was reported by Reuters and other outlets globally and included a detailed description of its purported rebranding efforts and new logos. The company pulled it late Tuesday. The world’s second-largest carmaker expects to double electric vehicle deliveries and boost profits for its core brand this year after stepping up its switch to fully electric vehicles.
Well they got me. I bought 10 Shares today
Ad campaign pre-testing. How does it work?
🧐mmm...
Cc jmatuk
Should have consulted with IHOB before rolling out this dumb idea
geessshhhzzzz, forgot all about April Fool.
2 days.....you had 2 days to prepare for the joke!
Sure...
thanks