and YouTube can tailor-make ads that will come directly to you. These ads will relate to your interests, your search history, and even your location. You are the one being personally targeted in these endeavors.When using social media sites, your location is an especially nefarious share, because simply disabling location sharing on your part does not rule out other ways to know your whereabouts.
that give them a straightforward way to take people's time for free. They couch this as a way to improve your user experience, but again, it simply means if you take the surveys, you are providing them with more information to make you a better product for them to sell to marketers.third-party software
called software development kits , which is sort of like planting a listening bug in someone's home or office. Marketers pay to place these data-mining pieces of code in apps, making it hard for developers to say no—if they even want to. Free apps are just like free websites, meaning your information is how they will make money.Apps can use secondary information to triangulate you, including hardware information like the MAC address of a printer you may use, for example.
because they're effectively repackaging them to display with advertisements to your friends. The user agreements you check mark without thinking about it include the releases needed for these social media companies to use your photos and content—royalty-free.While there is a focus on more secretive data mining, many users of social media volunteer quite a bit of
that is unwise to share in that context. This includes info that can be scrubbed by people working on behalf of employers or even cybercriminals, with no specific marketing goals involved at all.One of the easiest ways people inadvertently reveal information is by not looking closely at their settings. Social media sells usage either way, but leaving information truly public opens it up to third parties who skim these details for totally different kinds of uses.
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