Tommy Hilfiger and his siblings Andy and Betsy have partnered with Elmira College to establish the Tommy Hilfiger Fashion Business School, which will combine business education with real-world fashion industry experience. It will be part of its bachelor’s degree in business administration.
Scheduled to start in fall 2021, the program will offer a concentration and minor in fashion marketing and fashion merchandising, both new to the curriculum. Students within the fashion merchandising program will study the merchandising needs of a marketplace through research, design, data collection and analysis. The fashion marketing track will train students on how to research, collect and analyze data and develop marketing and communications strategies to launch brands in the marketplace.
The creation of programs such as the Tommy Hilfiger Fashion Business School is part of the college’s strategic plan to introduce industry-level knowledge to the next generation while preserving the essence of a liberal arts education. Elmira College will hire faculty when deemed appropriate for the courses.
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