“The lack of competition for publishers’ inventory depresses prices and reduces the amount and quality of news available to readers, but Google ends up ahead because it controls a growing share of the ad space that remains,” the lawsuit said.
The lawsuit, which was filed in U.S. District Court in New York by the British-based company, also said that Google “punished” publishers who “do not submit to its practices.”Article content“The use of our ad tech tools has no bearing on how a publisher’s website ranks in Google Search,” Google said in a statement that said publishers had many options to sell ad space.
Google faces similar allegations in a lawsuit filed by Texas and a group of other states in December. That lawsuit is one of a series filed against Google and Facebook Inc late last year. A bipartisan group of U.S. lawmakers led by Senator Amy Klobuchar and Representative David Cicilline introduced legislation in March aimed at making it easier for news organizations to negotiate collectively with platforms like Google and Facebook in hopes of boosting revenues.
The plaintiffs in the lawsuit are Associated Newspapers Ltd and Mail Media Inc, which publish MailOnline.