These days, companies have been showing more interest in exercising their corporate social responsibility .
Providing employees with the opportunity to carry out and derive satisfaction from social responsibility activities is an aspect of Employee Value Proposition , which are the benefits an employee reaps from being employed by a company. As a result of this desire to “give back to the community”, businesses demonstrate accountability to their stakeholders, employees, customers, as well as the public.
There is a relationship between the company branding and the company’s CSR initiatives. With well-placed CSR initiatives which are carried out successfully, a company’s reputation is enhanced — effectively bringing more value to the company’s brand. While businesses do pledge to follow the law and uphold ethical principles in their operations, CSR allows them to put their words into action.