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Zumba is capitalizing on its cultural clout to create a music business

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Zumba helped artists like Luis Fonsi, Shakira, and Jennifer Lopez top the charts. Now the company is creating its own music to capitalize on its cultural clout.

but the global exercise phenomenon has also become a bonafide music powerhouse of its own accord.

According to Zumba CEO Alberto Perlman, the Lab works to"score" classes similarly to how a film production team selects a soundtrack for a movie, citing the heart-thumping music moments in films like"Gladiator,""300," and"Rocky."

 

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I came to die in Moldavia romania, it is enough! I don't want to be sent in Russia, middle east, turkey or be placed anywhere else, because I might act like...Vlad Țepeș Dracula and don't want that! I don't want to drink you all, I am not S.E.!

Zumba didn't help them, making the decision to get off there ass helped them.

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