have all performed strongly since last March. Meanwhile, Bet365 CEO Denise Coates recorded an annual pay packet of £469 million last year, one of the highest in British corporate history.
"Broadly speaking, the business model is to get people signed up to bet on football or racing or sports generally, run that at a very low margin — sometimes at no margin at all, sometimes even a loss leader — and get as many of those people onto the slots and casino games as possible, where there is a significantly higher margin and these are more addictive products," Zarb-Cousin explained.
Meanwhile, most account holders either won money over the year or lost a modest amount, with 84.5% of account holders spending less than £200 over the course of the year. The study found that for 1.4% of accounts, an average betting day featured more than 20 separate bets.The British government is currently undertaking a review of The Gambling Act 2005, the basis for all gambling regulation, in order to test its fitness for the digital age.
However, he suggested that more stringent regulation is inevitable in the coming years as the government continues to further scrutinize the industry.