7 Steps To Brief & Brilliant Business Storytelling

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The steps to brief & brilliant business storytelling

We are all sitting on a goldmine called life. We are all rich in stories. Story prompts help you access these. Here are three questions that can prompt stories that work well in business:

What was something you believed to be right for a long time, and then discovered that it’s wrong? Or you’ve changed your mind?What is one fact you are very proud of in your career even though it is not listed in your resume, LinkedIN, or company bio?Write down the facts.

No one wants to hear a story where everything was easy for everyone involved. No. We want to hear how tough it was, how after the pitch meeting you locked yourself in the bathroom stall so no one would see you crying. But we also want to hear how you looked up at your puffy face in the mirror and heard your phone ringing, and it was your mentor telling you he believed in your project and you should keep going.

In other words, your audience wants your story to recreate an honest ebb and flow of challenges and successes that resonate with their own experiences. The one thing your audience needs most from your story is a good hook. Hooking attention promises that your story respects their time., giving them a problem to solve or a punchline to wait for. AudiencesHooking your audience’s attention takes creativity. But that doesn’t mean you have to sit around waiting for the muse to arrive.

 

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