Facebook's 'Neighborhoods' faces crowded niche market, profiling concerns

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REUTERS: When Facebook began testing its new 'Neighborhoods' feature in Canada last October amid the COVID-19 pandemic, the tech giant ...

REUTERS: When Facebook began testing its new"Neighborhoods" feature in Canada last October amid the COVID-19 pandemic, the tech giant described it as a dedicated place for people to connect with their local communities.

Neighborhoods users are prompted to introduce themselves, log interests and answer ice-breaker questions, like favorite DIY projects. People can take roles like"socializer" or"helper" and their profile information populates a directory that even identifies local pets by name, Patton said. Facebook's Patton said the team designing Neighborhoods took into account problems in Groups:"We've tried to learn from across Facebook products and beyond, and build an experience that does make people feel safe."

Patton said Neighborhoods has no features involving law enforcement. Nextdoor has yanked a tool for users to forward their posts to police and Amazon Ring's Neighbors is now making police requests more transparent.

 

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