EU Opens Antitrust Probe Into Google’s Ad Tech Business

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The probe against Google is the latest regulatory action faced by a U.S. tech giant in Europe.

The European Union on Tuesday opened a formal antitrust probe into Google to inspect whether the company violated the bloc’s competition rules by favoring its own online advertising technology over competing providers, in a move that follows a similar

probe against Facebook earlier this month.... [+]The investigation will examine whether Google is distorting competition by restricting third parties from accessing user data for advertising purposes while using such data for its own service, according to a

 

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