Amazon and Apple are the world’s most valuable brands, but watch out — these Chinese e-commerce leaders are slowly but surely rising in the ranks.
Kantar BrandZ uses its own formula to come up with a company’s value. It calls it “a holistic portrait of brand equity: one that incorporates how the market values a company’s brand assets — and how ordinary people do.” More than a dozen other Chinese brands also made the list, including a few that more than doubled in value in the past year: alcohol maker Moutai 600519, -0.32% was in 11th place with $109 billion, internet company Meituan 3690, -2.98% was in 34th place with $52 billion, and farm-produce-selling platform Pinduoduo PDD, -2.21% in 81st place with $22 billion.“Chinese brands are steadily and slowly progressing,” Graham Staplehurst, global strategy director at Kantar BrandZ, told Reuters.
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