SIMPANG AMPAT , July 6 — Have you ever found yourself at your desk and feeling hungry? You go grab takeaway or order delivery. Your hot meal is ready but an urgent email just appeared in your inbox...
Fast forward a few years, and the 32-year-old has cleaned up her act and started Sthrive, a high-protein, ready-to-eat, freeze-dried meal business – purportedly the first of its kind in Malaysia — that she runs with her sister Joe Yeo and colleague Kelly Giam. The main draw for the new entrepreneur was how freeze-drying food could potentially preserve 97 per cent of its nutrients, while remaining lightweight and easy to carry around. Lee notes that freeze-drying ensures that almost all microbiological activities in food are destroyed to extend its shelf life.
She recalls, ““I was in bad shape. As an event planner, you have to work long hours. Sometimes we ate only after an event and after we ate, we slept! That was when I realised I have to do something to improve my health.”