Op-ed: Technology is driving the cannabis industry’s biggest growth opportunity

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The cannabis industry’s most potent driving force is overcoming its growing pains: made-to-measure technology that makes commercial enterprise possible.

Using a credit card to purchase cannabis is difficult, and many dispensaries operate as cash-only businesses.Cannabis plants grow at a craft grow operation outside of Nelson, British Columbia, Canada.In less than two decades, cannabis has emerged from the shadows to become a major industry, achieving legalized status in 16 states and Washington, D.C., as well as in several international markets — a notable tipping point for the entire market.

As a federally controlled substance, transacting online or using a credit card to purchase cannabis is difficult, and why many dispensaries operate as cash-only businesses. Thankfully, technology has allowed workarounds making it possible for customers to browse and order online but pay in-person, to the tune of $9 billion in sales a year. POS systems need to accommodate this online-offline differentiation unique to the cannabis industry.

 

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