With Cannes Market Half Over, Sellers Remain Optimistic While Deals Remain Scarce

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While the Cannes Film Festival has served up punishing 80-plus degrees weather every day so far, that heat has yet to translate to the iconic festival’s film market. At the halfway point, Cannes 20…

has served up punishing 80-plus degrees weather every day so far, that heat has yet to translate to the iconic festival’s film market.

Top brokers, financiers and agents in the south of France, however, insisted that the market is rebounding following the easing of pandemic restrictions and is fully active — with only six days left until Cannes-goers head home. The larger fear in these markets, according to knowledgeable insiders, is that border closures and quarantine conditions will prevent travel for many months to come. That could adversely affect the region’s fall film festivals in Busan and Tokyo, as well as November’s American Film Market and Singapore’s ATF.“As a buyer, you’re more special if you’re here on the ground,” said Rocket Science boss Thorsten Schumacher. “You have an edge over your competitors.

 

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