are among the companies teaming up with TikTok Resumes, a pilot program that lets job candidates submit video resumes on the social platform. The recruitment offering is yet another way for companies to connect with potential employees as the war for talent rages on.to replace those let go at the beginning of the pandemic. Many of these workers are either not comfortable returning to the profession and are still on the sidelines, or have left the industry completely.
"We have a crazy brand following and it's always great to see what fan videos are about," Andrada said. With the rise of career and job-related content on social media platforms, Andrada said that letting people show off their creativity is an effective way for the company to find the right talent. "You see their excitement and passion for our food and get a sense for how this person would be as a team member, which is different than just accepting a resume or an application," she said.
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