, brand integrity and policies. This means that the board has to approve any changes to the product, licensing deals, new markets and social mission statements.
“The statement released by Ben & Jerry’s regarding its operation in Israel and the Occupied Palestinian Territory does not reflect the position of the independent board, nor was it approved by the independent board,” said the board in a separate statement.
“We have always recognized the right of the brand and its independent board to take decisions about its social mission. We also welcome the fact that Ben & Jerry’s will stay in Israel,” the statement said.
So…uh…is this supposed to be some sort of heroic feat? No more ice cream until you act right? It’s ice cream….like sugar milk. It’s friggin ice cream. Next to pull out; ICEE.
But China is kind and gentle. Follow the money. Ben & Jerry DGAF
Good for them.