Singapore’s food and beverage industry has been hit time and again with operational challenges especially with the most recent circuit breaker last 22 July.
Goh said that last year has given F&B businesses to nimbly adjust their manpower and operations to cater to P2HA. However, merely adopting a digital presence or adjusting operations whenever necessary is not enough. Goh said these have been especially useful for their restaurant partners who leveraged data insights to create better promotion bundles that appeal to customers.
Goh also emphasized how the prevalence of multiple payment options became an important foundation for F&B e-commerce, especially in hawker centres. “Humans are intrinsically social beings who enjoy a dining experience that offers more than just a mere meal. Quality, value, cleanliness, location, and staff are elements that contribute to engaging and memorable customer experiences and living in a pandemic simply means that consumers expect the same experience as they gather in smaller numbers, in compliance with government guidelines.