In their numbers, their profiles rose, alongside their Instagram accounts followed by millions of women all over the world, who flood their DMs and comment sections with testimonials, hearts filled with gratitude of how great the products worked for them, making enquiries about the next product, sometimes almost pleading.mixers of Instagram have dominated the aphrodisiac and love industry, offering consultations by the number to people mostly interested in men.
Jaruma is known for popularising Kayamata and has often been accused of adopting fetish means in her products Her story is the story of many users who didn’t go in search of Kayan Mata but stumbled on the pages and got hooked. Testimonials of women who saw results sometimes beyond what they had expected are rampant on these pages. “Thank you, Ma. Oga gave me that 5 million,” “Oga just bought me a new house,” “The curse breaker worked,” “The honey syrup worked.” “You are the real thing.
“Jaruma is just taking you people’s money. But it won’t stop as long as you are greedy and the only things you want are the things you don’t work for or deserve,” another one declared.Deborah Erioluwapo Ajayi who runs Omashola’s Place Empire, an Instagram account that sells Kayan Mata and other products that she says aren’t Kayan Mata and has “NO REFUND” in caps, said that her products bring “favour” and have been “fortified” with “prayers.
This lack of a single messaging amongst the providers of love is the elephant in the room that critics have latched onto, in their conviction that they are only looking for vulnerable women to defraud on Instagram.Akinola Tomiwa Balquees, who founded Miwa, another famous account, which is also her online moniker, an engineering graduate, has called these new products aromatherapy.
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