That "definitely has some really good advantages," Halim toldBut having spent five years perfecting their approach, the 32-year-old pair has advice to share with other couple co-founders — both in and outside of business.First off, they say, it's critical to each identify specific areas of focus that play to an individual's strengths.
Areas of focus that are hers, she'll make the call and areas of focus that are mine, I'll make the call."Rae is a lot more focused on the branding side, the people side of things, the operational side of things," Halim said of his chief operations officer wife."Areas of focus that are hers, she'll make the call and areas of focus that are mine, I'll make the call. That's worked out quite well for us," said Halim.
Raena Lim and Chris Halim, the husband-and-wife team behind Singaporean clothes rental app Style Theory."The first few years were rough," said Halim, noting that they would work Monday to Sunday, taking no vacation for a "long time." "But we've learnt," he said. "What really keeps you going is finding people with a lot of passion in the mission that you're going after. When times are tough, they are actually the ones who rally you on more than you do," said Lim.
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