Thrive Market Launches Popcorn Sourced From Farmers Impacted by Movie Theater Closures (EXCLUSIVE)

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Ecommerce grocer Thrive Market has launched a new movie theater-style popcorn, sourced from farmers who were left with a massive surplus of kernels after cinemas began to shut down during the pande…

has launched a new movie theater-style popcorn, sourced from farmers who were left with a massive surplus of kernels after cinemas began to shut down during the pandemic. Now, Thrive members are able to purchase butterfly kernels, a fluffier variety typically only found at the movies, instead of the mushroom kernels more often available to consumers.

Thrive connected with a network of 100 growers across the Midwest who had more than 15 million pounds of surplus kernels.

 

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