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How to pandemic proof your business, from 6 iconic brands

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6 lessons from iconic brands like Katz's Deli, Kleinfeld Bridal, and Life Is Good on pandemic-proofing your business and attracting new customers

When Michelle Flynn found the perfect wedding dress at New York City's iconic Kleinfeld bridal shop in February, she wasn't surrounded by adoring loved ones oooing and ahhing over her.

Kleinfeld, which gained international recognition as the subject of TLC's long-running reality show"Say Yes to the Dress," is bracing for what's expected to be one of the busiest years for weddings in decades, according to aRonnie Rothstein, one of Kleinfeld's co-owners, expects the wedding boom to continue into the following year:"2022 will be the biggest year we've ever had.

 

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