Bo Burnham of 'Promising Young Woman' attends the IMDb Studio at Acura Festival Village on location at the 2020 Sundance Film Festival – Day 2 on Jan. 25, 2020 in Park City, Utah.
Republic Records has announced the launch of its new independent music company: Imperial Music. Led by veteran label executive, the company has already generated over four billion cumulative streams for its artists -- including Bo Burnham, G Herbo and Twice -- since quietly launching less than a year ago.
The New York-based Imperial, which has partnered with Ingrooves Music Group for distribution services, has the flexibility to upstream artists to Republic after first signing, developing and marketing emerging talent on its own. Mendlinger reports to Monte and Avery Lipman, Republic Records co-founders and executive leadership team.
“Imperial Music was created to support the incredible emerging talent that continues to grow in the independent music sector,” Mendlinger said in a statement. “Artists and creators are seeking more independence, speed to market and services that scale with their needs. I’m thrilled with the quick and successful impact Imperial Music has made in the marketplace to support the next generation of musicians and creators.