) has seen its status lag over the last few years. The company connected with an older generation of consumers, but now millennials are the ones with the cash to make motorcycle purchases. Recently, however, Harley-Davidson has been making strides to adapt to the new market realities and increase profits.
In regard to recent initiatives, a new standalone brand of electric motorcycles has been introduced in the form of the updated LiveWire One. This electric motorcycle represents the company's attempt to capture shifting consumer trends. Additionally, a certified pre-owned program has been providing direct exposure to the used motorcycle market for Harley-Davidson.
According to TipRanks' unique calculative capabilities, Feinseth has been placed as #75, out of more than 7,000 professional financial analysts. He has succeeded 72% of the time on his stock ratings, and has returned an average of 20.3% on each one.If there was one glaring trend that emerged from the Covid-19 pandemic, it was the accelerated digital transformation.