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Luxury brand Prada organises crossover campaign at Shanghai wet market

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A wet market in Shanghai has gone viral on social media for bagging produce in Prada packaging.

Luxury Italian brand Prada embarked on a crossover campaign with a Shanghai market. — Picture via Twitter/ @MissXQ

The campaign which ended on Sunday, was part of the Italian fashion luxury brand’s crossover campaign. A shopper, identified by his surname Wang, said that the bags were not available elsewhere even if you paid 50 yuan elsewhere.“Now it has attracted more young people,” a shopper surnamed Liu reportedly said.

 

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