is stepping down to head up a newly created sales and marketing unit of Italy’s Cinecittà Studios which is undergoing a radical revamp and looking to become continental Europe’s top production hub.comes just days after MIA wrapped its seventh edition
on Sunday, having boosted its standing on the global calendar as a prominent emerging industry hub in Europe.
The new Cinecittà unit will be in charge of new business development and marketing strategy for the marketing of studio space and services including post-production and also related to the organization of events on the Cinecittà lot.for Italian, European and international productions. She will contribute to the definition of Cinecittà’s new overall sales strategy, its media campaign and commercial development strategies and will be seeking medium and long term partnerships.
“Cinecitta must accompany its infrastructural growth with an equally fast commercial growth,” Maccanico said in a statement. “Within this logic, we’ve created the sales and marketing department, which will be led by an authoritative and recognized manager such as“Lucia will further strengthen the Cinecittà management team and I am proud to have her by my side for the challenges that await us in the coming years.”
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