2022 budget: Creative industry players, stakeholders must be aggressive in generating income, says Zahidi | Malay Mail

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2022 budget: Creative industry players, stakeholders must be aggressive in generating income, says Zahidi

KOTA KINABALU, Oct 30 — The creative industry stakeholders and players in the country should be more active and aggressive in generating income following the allocation of RM288 million specially for the industry in Budget 2022, Deputy Communications and Multimedia Minister Datuk Zahidi Zainul Abidin said.

He said to realise that aspiration, creative industry stakeholders and players have to reorganise their plans through associations, and be more innovative in presenting various performances and programmes capable of attracting a wider audience. “Horror movies with ghosts in Thailand, South Korea are so famous that they are embraced overseas, but ghost movies in Malaysia are comedies...we need to conduct a review to see how we can have products from our creative industry to compete well overseas,” he said at an event with the Sabah Information Department here tonight which was also attended by Sabah Information Department director Nadzerah Abdullah.

 

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