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Meena Harris’ Merch Company Phenomenal Expands Into Entertainment (Exclusive)

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The clothing and merch firm has hired former Universal executive Juliet Liu to develop scripted and unscripted content for film, TV, and digital.

, is making a move into the entertainment space, hiring former Universal executive Juliet Liu as head of content and entertainment, and Regina Lee as head of development for film & TV.

Phenomenal was founded with a clothing and merchandise line, and subsequently expanded into impact marketing campaigns with theWith its move into entertainment, Phenomenal will continue to focus its lens on content and partnerships that center women and historically excluded communities.The Hollywood Reporter

 

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