Brussels Airlines keeps its focus on the African continent BRUSSELS, Belgium, 18 November, 2021 -/African Media Agency/- Today, Brussels Airlines presents a new brand identity, confirming its position in the market as Belgium’s home carrier and the Africa expert of the Lufthansa Group.
As a consequence of the COVID-19 crisis, Brussels Airlines accelerated and intensified in 2020 its transformation plan Reboot Plus, in order to pave the way for a future-proof company that is able to face the competition, with a sound and healthy cost structure. The Belgian company is transforming to become a healthy, profitable airline that offers perspectives to its customers, partners and employees; an airline with a constant focus on the environment and the reduction of its ecological footprint. A New Brussels Airlines.
The first A330 aircraft – the aircraft type that Brussels Airlines operates to Africa – that will be painted in the new collors is OO-SFH and will be ready in May 2022.