2022 Will Be Year Of Consolidation And Competition For Cannabis, Says Industry Expert

  • 📰 Forbes
  • ⏱ Reading Time:
  • 20 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 53%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

Last year as multiple markets legalized cannabis, many pundits believe legalization is near. But not everyone. One longtime investor believes that 2022 will be the year of consolidation and competition. Find out why.

Last year multiple states legalized cannabis and as a result, many industry pundits believe federal legalization may be increasingly near. Yet not all share this view. For instance, Richard Batenburg III, chief investment officer of Cliintel Capital Management Group, a Denver-based venture capital firm, believes legalization may be a lot further off than we think. Batenburg, who has been investing in cannabis since 2015, contends that 2022 will be a year of consolidation and competition.

Creating an emotional connection with consumers will continue to be key to success in cannabis, much like any industry. But in cannabis, brands must also create a strong connection with budtenders, who are highly influential in shaping consumer’s buying preferences. You can spend all the money you want on marketing, but if the budtender suggests a different product, then you can’t win.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.

as addiction promotion already led to record overdose deaths next year will year of genocide, don't taking into account covid genocide. just remember for Biden innauguration were prepared 200k flags as he pllanned it 2021, now we have 800k. revolution will save not US but world.

Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 394. in SE

Sverige Senaste nytt, Sverige Rubriker