Britain’s rental market is hottest outside London

Recently, the rest of Britain has been catching up. A report by Zoopla, a property website, found that rates for London rentals agreed to in September were higher than a year previously. That broke a 15-month-long trend that has left them 5% below their pre-pandemic level. Meanwhile rents outside the25 not only kept growing, but started to do so at the fastest rate since the financial crisis . Even as the capital became marginally more affordable, everywhere else became less so.

Part of the divergence was caused by falling demand for housing in urban areas, as locked-down workers in search of space and gardens decamped to the countryside. Purbeck, Dorset, became Britain’s hottest district, with rents soaring by more than 16% in the year to September. But cities other than London got a boost as well. From Birmingham and Bristol to Leeds and Liverpool, taking the whole pandemic in the round, rents went up.

In the face of successive shutdowns, explains Grainne Gilmore of Zoopla, most cities seemed to breathe out. Demand for rentals in their inner zones hollowed out as those able to move easily headed to the suburbs. Now the reverse is happening, with demand in many city centres during the third quarter of this year running at more than double the level of the first quarter.

London appears to have breathed in again more shallowly. A survey published by the National Residential Landlords Association on November 26th found that demand for rentals in the capital rose significantly in the third quarter of 2021. But it rose by more in the south-west, south-east, Wales and West Midlands.

At the same time, properties listed on London’s rental market now take longer to be snapped up than in the rest of Britain. That is another reversal of the pre-2020 state of affairs. Successive governments have stressed the need to rebalance the country away from its capital but failed to do so. A pandemic seems to have shifted things in that direction.

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