The story of how You Tiao Man's business flourished amid COVID-19 - The Independent Singapore News

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“I am grateful also to discover that our company has the resilience and agility to adapt and innovate in such times. I now understand that innovation is not about technology or product development; it's also about the innovative mindset.” — Audrey Chew,...

The Independent SingaporeThis is the story of how a You Tiao business flourished despite trying times is one meant to be shared to inspire others.

“We’ve seen factories shut down and the displaced workers knocking on our doors to ask for temporary employment,” she added, providing glimpses of the happenings on the ground. They implemented a leave rotation during slow days and dedicated time to perform research and development to modify their product to tap into the Business-to-Consumer market.

Due to the overwhelming response from customers, You Tiao Man recently did a packaging rebrand and launched its products into all FairPrice Finest outlets.“The approach has brought our sales to new heights in both offline and online channels!” said Ms Chew.

 

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