Launching a startup of any kind isn't easy, but there are special challenges when it comes to getting a fashion business off the ground, from the basics of laying out a brand strategy and finding suppliers, to staying up-to-date on ever-evolving industry trends amid the day-to-day chaos. Not to mention, much of this process is shrouded in mystery. Wouldn't it be nice if there were one easily accessible resource featuring everything you need to start a fashion brand? Well, now there is.
In 2020, leading consumer trend forecasting agency WGSN launched START, a new online platform tailor-made for small fashion businesses and entrepreneurs. WGSN is used by the most powerful brands in the world for its global trend insights, expertly curated data and industry expertise, and now it's making its assets more accessible to those just getting started on their entrepreneurial journeys.
START was designed by entrepreneurs for entrepreneurs, with the belief that operating a fashion business doesn't need to be complicated, nor lonely. With practical resources to optimize the day-to-day workflow, the subscription-based platform helps you organize your business with online working tools and helpful content to offer both inspiration and guidance for the creative process of developing products and collections.