earlier this year to form the WarnerMedia-Discovery venture, Xandr was not included in the sale, despite interest in companies that enable CTV advertising.six other TV adtech firms that could be hot acquisition targetsIn a statement, Microsoft said it plans to use Xandr's technology to beef up two parts of its advertising business: Delivering digital ads and its retail media business that helps retailers like Home Depot build ad businesses.
"Microsoft's shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it a great fit for Xandr," said Xandr EVP and GM Mike Welch in a statement.. The publication also reported that Xandr lost between $50 to $90 million per year.
South Africa can jump start its economy if it does the following: 1-Remove the race based BBBEE laws! 2-Remove all labour law red tape! 3-Reduce Corporate Income Tax to 22%! (This will be lowered to 27% next year tho)