Hyundai and Kia grab market share as Europe shifts to EVs

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Korean brands are first and second in terms of share gainers

Europe’s vehicle market took a big electric leap forward last year, with more than 10% of new vehicles registered running entirely on battery power.

Hyundai and Kia were first and second in terms of share gainers among members of the European Automobile Manufacturers’ Association. The good times kept on rolling in some of the region’s top markets as the calendar turned to 2022. In the UK, Kia was the best-selling brand in January. Its cousin of sorts, the Kia e-Niro, shares a semi-affordable price point to go along with decent driving range. The level of demand for that model and an electric version of the Soul caught Kia off guard. Kia Europe COO Emilio Herrera said early in the pandemic that Europe had become the focal point for its global EV sales growth.

 

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